Search engine optimization (SEO): the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (Oxford Dictionary)
I am frequently asked to provide foundation-level search engine optimization tips for writers groups, and here is the handout that I used at a workshop in March 2016.
So, you’ve got your blog set up – or your website – and now you’re waiting for traffic to come pouring in. But, it doesn’t. Or, if it does, the site visitors aren’t the type of demographic that’s interested in what you have to say or sell. What went wrong? The reality is that the Internet is loaded with content, and it takes time, effort and skill to become more visible in search engine results when people search on relevant topics – and the best way to make that happen is through the appropriate use of SEO.